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How
can I get my site listed with search engines? It
sounds like a pretty simple question, but sadly,
search engine submission can be a complicated subject.
Have no fear!
Net Design And Solutions specialises in helping
you increase the traffic to your website using search
engines and web directory.
To make matters clearer, allow us to make a distinction
between search engine submission and search engine
optimisation. These terms, along with others, are
sometimes used synonymously to discuss different
efforts to promote sites on search engines. |
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| Search
Engine Submission: Getting Listed |
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"Search engine submission" refers to the
act of getting your web site listed with search
engines. Another term for this is search engine
registration. Getting listed does not mean that
you will necessarily rank well for particular terms,
however. It simply means that the search engine
knows your pages exist.
Think of it like a lottery. Search engine submission
is similar to you purchasing a Lotto ticket. Having
a ticket doesn't mean that you will win, but you
must have a ticket to have any chance at all. |
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| Search
Engine Optimisation: Improving The Odds |
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"Search engine optimisation" refers to
the act of altering your site so that it may rank
well for particular terms, especially with crawler-based
search engines (what these are will be explained
later in this guide).
Returning to the Lotto model, let's assume there
was a way to increase the odds of winning by picking
your Lotto numbers carefully. Search engine optimisation
is similar to this. It's making sure that the numbers
you select are more likely to win than purchasing
a set of numbers at random. |
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| Search
Engine Placement & Positioning: Ranking Well |
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Terms such as "search engine placement",
"search engine positioning" and "search
engine ranking" refer to a site actually doing
well for particular terms or for a range of terms
at search engines. This is the ultimate goal for
many people -- to get that "top ten" ranking
for a particular keyword or search terms. |
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| Search
Engine Marketing & Promotion: The Overall Process
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Terms such as "search engine marketing"
or "search engine promotion" refer to
the overall process of marketing a site on search
engines. This includes submission, optimisation,
managing paid listings and more. These terms also
highlight the fact that doing well with search engines
is not just about submitting right, optimising well
or getting a good rank for a particular term. It's
about the overall job of improving how your site
interacts with search engines, so that the audience
you seek can find you! |
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